Case Study: Seamless US Expansion for British Beauty Leader Medik8
- Client: Medik8
- Industry: Beauty & Skincare Manufacturing
- Origin: United Kingdom (London)
- Project Location: New York City (First US Office)
- Key Tech: Network Infrastructure, Video Conferencing (VC) Design, Co-Managed IT Support
The Challenge: Bridging the Atlantic
Medik8, a renowned British skincare brand, was making its major entry into the US market by opening a headquarters in New York. While their London-based IT team managed the company’s global digital policies and user access, they faced a logistical gap: they couldn’t be in New York to build the physical infrastructure.
- Complex Build-Out: The new office required a robust network and security design from scratch to support a growing sales and operations team.
- Communication Criticality: With leadership split between London and NYC, flawless Video Conferencing (VC)was non-negotiable. They needed meeting rooms that worked perfectly every time to maintain company culture across the ocean.
- The “Hands-on” Gap: The London IT team needed a trusted partner to handle physical troubleshooting, hardware procurement, and onsite support without fighting the time difference.
The Solution: The “Boots on the Ground” Partnership
Pointer Tech IT Solutions partnered with Medik8 to act as the local extension of their London IT department. We designed the physical environment and now provide the hands-on support the remote team cannot.
- Infrastructure & Security Design: We planned and deployed the office’s core technology foundation.
- Network & Wi-Fi: We designed a high-speed, secure network capable of supporting heavy data traffic, ensuring the NYC team has the same connectivity speed as the UK HQ.
- Physical Security: We implemented network security protocols to protect the physical office environment, ensuring all local traffic is monitored and safe.
- High-Fidelity Video Conferencing: To bridge the distance between NY and London, we designed and installed state-of-the-art Video Conferencing rooms.
- Seamless Collaboration: We selected and deployed audio-visual hardware that integrates smoothly with the company’s preferred platforms, ensuring crystal-clear video and audio for executive meetings and town halls.
- Co-Managed Support & Procurement. We work in lockstep with the UK IT team to ensure smooth operations.
- Local Hardware Management: As the team grows, Pointer Tech handles the procurement and setup of new workstation hardware, ensuring new hires are equipped immediately.
- On-Site “Smart Hands”: While London manages user identities and cloud access, Pointer Tech provides the on-site support for network issues, VC troubleshooting, and physical device maintenance. We are the “local help desk” that ensures the London team can sleep at night.
The Results: A United Global Team
The collaboration between Pointer Tech and Medik8’s UK IT team has resulted in a flawless US expansion.
- Perfect Launch: The NYC office opened on schedule with a fully operational network and meeting capabilities.
- Reliable Communication: The Video Conferencing rooms have become the heartbeat of the office, allowing for interruption-free collaboration between the US and UK teams.
- Scalable Growth: As Medik8 continues to hire in the US, Pointer Tech provides the hardware and support bandwidth to scale instantly, without placing strain on the London headquarters.
